Ultimate shoulder rides

A big supermarket chain in Switzerland has some products they sell for the purchase price. The supermarket want to motivate new customer visits on this way. The name of these productus is "M-Budget". Since 2012 the supermarket chain advertise with the cheap "M-Budget" at Swiss Openairs.

First, they asked the party peoples for the most exhausting things at a festival. 17% voted for carrying bags or pitch a tent. 12% said to queue and 10% (=1400 votes) can need someone to ride on shoulders for a better view!
Secondly, the Supermarket looked for "M-Budget helpers" The helpers should offer these services for a very cheap price as the M-Budget-products. The salary for the helpers is a free ticket for the festival.

Now, you can go to the Openair Gampel or to the Heitere Open Air and get a ride... You can enjoy a whole concert on the shoulders of a M-Budget helper for CHF 2.90 (= US$ 3.20).

And when you come to Switzerland - you can also enjoy a ride on my shoulders of course...